worldinfocus Samsung 85" The Frame Art Mode QLED 4K HDR Smart TV

Overview

At-a-glance

• 100% Colour Volume^[12] with Quantum Dot
  See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.


• A naturally bright and colourful picture with 100% Colour Volume with Quantum Dot


• A TV that fits beautifully in your home - designed to look just like a picture frame


• Art Mode
  Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before^[3]. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed^[4].


• Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.


• Customisable Bezels^[2]
  Switch up the colour and style of The Frame TV with customisable bezel frames^[2] Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.


• Customisable Bezels^[6] with Magnetic Design
  Its easy to swap the bezel whenever you fancy a change - all it takes is a snap to switch things up and refresh your everyday space. Change the look of the Frame quickly to complement your mood, space or simply the artwork on display.


• Dolby Atmos®*]
  Dolby Atmos delivers a sound experience that you can feel all around you^[13]. It works with the TV's built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like its actually flying over you.


• Easily switch up the colour of The Frame TV with customisable bezel frames


• EyeComfort Mode
  Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.


• Frame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone^[10] or a USB flash drive.


• Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience


• Height Adjustable Stand
  The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.


• Matte Display
  Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas^[1].


• Modern Frame Design
  The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.


• Multi View
  Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen^[15]. Handy if you want to keep an eye on the football score whilst watching a movie.


• PANTONE Validated
  Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with the Matte Display that reduces glare, you can enjoy an authentic art viewing experience.


• Quantum Processor 4K
  Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasnt filmed that way.


• Samsung Art Store - Streams
  Dive into the world of art and discover new favourites. With Art Store - Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV.


• Samsung Art Store
  Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions^[5]. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.


• Samsung Q-Symphony
  Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.


• Smart TV powered by Tizen^[8]
  Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps^[9] – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.


• SmartThings
  From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[14]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.


• The Brightness Sensor detects ambient light and automatically adjusts the screens brightness and colour tone to perfectly match the art piece on display^[11]


• Transform your TV into a piece of art when you're not watching TV with Art Mode


• When youre in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while youre there. When you leave, it turns off into standby mode to save energy.

Reasons to buy